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How To Captivate The Room And Increase Your Brand Authority | Cashflow Hacking Ep #26 Tracy Goodwin

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How To Captivate The Room And Increase Your Brand Authority | Cashflow Hacking Ep #26 Tracy Goodwin

Tracy Goodwin, founder and CEO of Captivate The Room, joins us on the podcast to discuss how your voice can often be your greatest asset in the world of business and entrepreneurship. As a voice coach, Tracy has mentored hundreds of business owners to have better command over their voice, and in turn increase their command presence and brand authority. Tracy now joins Casey on the podcast in order to share some of her most successful strategies for gaining better command over your voice.

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Podcast Transcript

Intro: 00:10

Welcome to the Cashflow Hacking Podcast. We’re on a mission to help people increase their cash flow well. The steady paycheck of a nine to five job may provide you a sense of security. It will never bring you true financial freedom and abundance. We will teach you the tips, tricks, and strategies behind increasing your cash flow. We connect with the experts who have defied conventional finance wisdom who now earn more than they ever thought possible. For those of you that are not yet at your full potential are underemployed or simply looking to grow their cash flow, then this podcast is for you. Welcome to the Finance and Markets Cashflow Hacking Podcast, and now to your host, Casey Stubbs.

Casey Stubbs: 01:03

Hello, this is Casey Stubbs with the Cashflow Hacking Podcasts where you’re going to learn the tips, tricks, and strategies to help you increase your cashflow. And today we have a great guest, very exciting, a different angle on how to increase your cash flow, but one that you’re going to want to pay a lot of attention to because she’s going to give us some excellent tips. They can really change your life and give you good results. So we’re here today with Tracy Goodwin who is from Captivate The Room and she is a voice coach and she’s going to teach you how to use your voice to increase your results in whatever it is that you’re doing. Thanks Tracy for being on the show today.

Tracy Goodwin: 01:43

Oh, thank you for having me. Casey. I’m super excited to talk to you about this.

Casey Stubbs: 01:48

So I just got to give everybody that’s listening. The background on how we ended up connecting you ended up doing a random connection on Linkedin and then when I ended up reading your profile and what you did, I realized that I had to talk to you because I knew that these type of skill would be really important to me and it could help me and also my listeners, so I immediately tried to get you on the show. So thanks for coming.

Tracy Goodwin: 02:10

Yeah, I’m so glad you reached out. it’s important stuff.

Casey Stubbs: 02:14

Right? So since we’re talking about increasing our cash flow and how specifically can voice help you with your cash flow and how can voice help you in basically any area of your life, what is it that you really focused on helping people with?

Tracy Goodwin: 02:34

Well, it’s probably the listeners are probably thinking voice and money. How does that, how is that working? And the funny thing is is that I find that I am the last person people think about and really and truly we need to talk about flipping that because here’s the thing and this is my 25, 28 year body of research, body of work, but science has also proven all of this. The voice is how we determine everything about you. Literally from the first 30 seconds that you start talking. We’re determining what kind of car you drive. Where do you live in the city? We’re also determining based on what we hear in your voice, do we trust you? Are we going to work with you? Are you affecting us on an emotional level? So there’s all kinds of things that wrapped into the voice that people don’t even think about.

Tracy Goodwin: 03:32

Don’t even realize they’re doing, but when it comes to money, I am deciding based on what I hear, am I going to give you my money and it’s all happening on the subconscious level, but I’m hearing if I trust you. I’m hearing are you passionate enough for me to hire you because I’m looking for somebody really passionate and what happens to us is over the course of our lifetimes, I call it psychology of the voice. Our experiences come into our subconscious mind and they start shaping and shifting our voice, shutting it down, flattening it out, not allowing us to reveal who we really are and then we don’t get the promotion. We don’t get the girl. We don’t get the deal. We don’t get the next level and we can’t figure out why.

Casey Stubbs: 04:30

Okay, so just a real quick fire question on that. It sounds like there’s a subconscious fear or a lack of confidence of could be a whole bunch of things that is happening in the subconscious and then it is actually revealing itself in the way that you speak subconsciously and people are picking up that you have those fears or whatever. I mean, I could probably list a whole bunch of things. They’re subconsciously picking up and they’re filtering you out because of these things that they’re able to pick up. Is that on the right path or am I off base with that?

Tracy Goodwin: 05:11

You are so spot on and I’m going to take it up to the next level and Casey got to bear with me because I get kind of geek out over this stuff.

Casey Stubbs: 05:19

You’re on the right show.

Tracy Goodwin: 05:21

Yeah, you’re spot on, but I want to take it to the next level and and tell you why. I know your people are successful. I know they are smart and they’re. If they’re struggling with this, they’re frustrated because it’s like, why can’t I shift this? Well, here’s what happens. Yes, it’s a fear. Yes, it’s a concept, but it literally starts when we’re little kids. It can start shifting. The first time somebody tells you, Hey, shut up. Your subconscious mind is protecting your heart. That’s its job. Your heart is your message. Your Voice is the orchestra of your heart. So somebody says, “Hey Casey stop talking.” You’re in third grade. Your subconscious says, “don’t worry, Casey, I’ve got this.” We’re going to just shut this down, and the next thing you know, you’re 40 and you’re, and I’m just using you as your name as an example. You’re 40 and your manager says, listen, “you just really can’t manage people. You don’t have what it takes. I can’t really give you that promotion and it and it’s because somewhere along the line you started believing, people didn’t want to hear what you had to say and just shut down and so now all of a sudden you’re talking like this and you’re just not making the impact.

Casey Stubbs: 06:34

Okay? Now I didn’t realize I’m learning a lot. That’s why I had you on the show. I didn’t realize that the way that your voice portrayed itself and that it spoke had something to do with your social makeup, that it was a social logical issue. So based on that, your training is, is this a psychology training or is this strictly voice or is it or is it both when people are working with you?

Tracy Goodwin: 07:01

Yeah, it ends up being both. But here’s the thing, that psychology of the voice puts it in the muscle memory. So when people get in, it’s just like Jim for the face. When people get in front of me and I start listening to them, I can tell that their sound is stuck somewhere. Maybe their sound is stuck in the back of their throat. Maybe it stuck in their job. Maybe they have very limited use of vocal variety. Maybe they have a pattern. All right, I hear that. And what I do is I put something different in the muscle memory because that, and I’m going to use a lilt, for example, that Lil dap is put in the muscle memory. You do it automatically. I hear it and I go, why are you asking my permission? And then what I do is I shifted in the muscle memory because that’s what they’re hearing. They’re hearing whatever you’ve put in your muscle memory, like a lilt, a lilt is processed as, hey, would you like to buy my stuff? No, because you don’t even believe in it. That’s what they’re processing subconsciously and it’s in your muscle memory.

Casey Stubbs: 08:16

Okay, so when you say lilt, just to get an example or just to really nail that down because I hadn’t heard that term before we talked today. It’s when you’re proposing a question or a closing statement, does it have to do with whether you’re asking for promotion or you’re trying to get a sale? Like when does that happen specifically and what is it?

Tracy Goodwin: 08:36

When I hear people with a lilt and I was just working with somebody this morning, it is an..it becomes an all the time saying. A lilt is I asked you a question and my voice goes up, “hey, do you like dogs?” right. But what happens? The psychology of the boy says, hmm. They don’t really. I don’t know if they want what you have or whatever happens and all of a sudden when I’m pitching to you and I’m talking to you about my product, I’m at the end of every sentence. I’m going up, and so, what your processing is doubt, what your processing is asking for permission because that’s what it sounds like I’m doing. Would you eat, this is my new product. I think it would be really great for you and now I’m having to kind of force it, but people literally lay that in as a pattern and then they wonder why am I not closing my sales?

Casey Stubbs: 09:47

Now is this strictly based off of confidence? And so if you’re working with someone, are you working to try to help them boost their confidence so then their voice will improve or are you working to improve their voice and then maybe their confidence will improve?

Tracy Goodwin: 10:02

Oh my gosh, I love that you just asked me that because people come to me and they say one of two things. One is, can you make me sound more confident? And the second one is, can you make me be more captivating? That’s what, it’s one of two. When people come to work with me and I want to tell you what confidence really is from a voice perspective. It is about putting a different product out and getting a different set of feedback in. Your confidence about speaking is not what you want it to be because you’re looking out and you’re seeing what the result that they’re giving you feedback, which is they’re not listening to you. They’re cutting you off. They’re not paying attention, they’re not buying from you. That’s your feedback. And so you’re saying, Oh, I don’t have confidence. What I do is I put a different product out. I put people into a confident voice by getting rid of these patterns, by getting rid of all these, the sound being stuck. If you sound is stuck, it can’t flow out and touch my heart, but change vocal variety. If you have no vocal variety, you can’t touch me on an emotional level. We changed that. You put that product out, you get a different response back, and literally from that first different response, your confidence starts to soar. That’s confidence.

Casey Stubbs: 11:29

That’s good. Now I’m really gonna push this back to our listeners so that they can kind of evaluate themselves and I’m going to do the same thing because I’m a pretty much a total rookie here. This is new ground for me, so I’m a total rookie. I don’t have any idea about voice or how it can help me. What is the very first thing that I need to on my own to figure out how to get this voice thing under control?

Tracy Goodwin: 12:00

I think that the first thing that you can look at is I think that there’s something called perception versus reception and it’s what we perceive we’re doing versus what is being received and I think that you could literally, you may have to write a list down because you may, I have people, they have no idea what they’re putting out, right? But a lot of people come to me and they know. They’re like, I’m flat, I’m boring, I’m not breathing. I, you know, whatever is going on, so I think the first thing to do is look at the analysis. Is your sound stuck somewhere? Is your sound stuck in your throat? are you, do you mash your jaw? If you mash your jaw, yeah, it could be stress, but it could also be something your subconscious mind put in to keep your words from coming out because the voice is the utmost place of judgment and what do we fear?

Tracy Goodwin: 12:58

Judgment. So we start trying to be what we think people want us to be with our voice. So our sound gets locked down. Are we breathing? Do we run out of air? You know those people and you know it. If it’s you were you talking, you talk and you’re going and you’re going and all of a sudden you realize, oh my gosh, I have no air, but I got it for the love of everything. I got to keep going because I cannot have. I cannot have any air. And then you grabbing a bunch of air. Do you go too fast? Do you go too slow? Do you have any pitch? Do you, are you constantly asked to repeat yourself? What is happening with your voice and you know, if you’re not sure, ask somebody, do you think I talked too fast? Do you think I do? What do you notice when you hear my voice and then that’s how you know where you need to work.

Casey Stubbs: 13:47

So this would be about building an awareness of how you speak. So that would probably be a kind of an action item I like to pull out action. And so the first action item is be aware of how you’re speaking, what your voice sounds like and you would do that by thinking about your voice, thinking about how you’re speaking and then asking others. And one other thing you could do I think would help take you to the next level would be then to record yourself perhaps during a conversation and then just listen to it and determine if there’s anything that you noticed based off of the recording. Is that something that you would recommend someone doing as well?

Tracy Goodwin: 14:25

Yeah, and I’m a little tricky about recordings. I think that recordings are okay, but I want to put a spin on it about how you listen to it because you hear people, they say, oh, I hate the sound of my voice, right? And even when I’m working with people and I’m putting them into these new things, they don’t like it. It feels uncomfortable. It sounds weird. Remember that that subconscious mind is going to try to protect you and that subconscious mind is what we don’t want listening to that voice, right? And when I worked with people, I go straight for the muscle memory. I get the mind out of it. We’ll bring it back in later. So what do you notice? Do you notice that you’re really listen from the perspective of technique, fast, slow, loud, soft, sounds stuck, flowing nicely, is interesting. Really look at points rather than, oh, I don’t like the sound of my voice. Does that make sense?

Casey Stubbs: 15:28

Right, so you’re rather, yu’re trying to be objective with your listening rather than being emotional and letting your subconscious do it. Now I’ll just tell you, I do public speaking. Not a lot, but I do do it regularly and I forced myself to listen to myself speak and that happens to me. It’s hard for me to do it because I notice all of the things that I don’t like, but I do it because I want to improve. So I kind of just swallow that pill and say, okay, this is not fun for me, but I want to get better.

Tracy Goodwin: 16:01

Yeah. And I think it’s a good thing. I think it just has to be objective and I think that when you have an outside source that you can trust, talk to them, you know, because our perception is always going to say, oh, you’re not going too fast. Well really, you are, you know? And that’s another common thing people come to me all the time, I hear it. I go really fast because I think that is what will captivate the audience. That is what will keep their attention is if I go really fast. That is a sure fire way to not keep their attention. So it’s almost like look at what you’re doing. And in many, many cases, we have to literally go to the opposite. But what we want is we want to take people on a journey that’s what touches their emotion. So if we pick one thing like going really fast and I’m going really fast to keep your attention, I’m never going to keep your attention because I’m being predictable. You want to be unpredictable.

Casey Stubbs: 17:02

You want to go fast, go slow, no emotion, loud, soft, just all over the place while not just for the purpose of doing that, but taking them on a journey. Getting them to the point to experience whatever it is you’re trying to get them to experience.

Tracy Goodwin: 17:20

Yes, because that is how you reveal who you really are. Because in life we get excited. WE squeal. We lower our voices. We do all of that, and then all of a sudden when we get into the conversation or the business thing or the asking for the boss to the raise or the next level, all of a sudden we get all stuck up in our head and everything falls flat and we touch no one on an emotional level. And we don’t make the sale. We don’t get the promotion and we wonder why. It’s your voice.

Casey Stubbs: 17:53

Yeah. Now. The first step we had talked about was really being aware, trying to identify some some areas in your speaking. Now, once you do that, then what is the next step from there?

Tracy Goodwin: 18:09

I would probably start with, you know, I think we have to have kind of a core, what I call a core five with volume and speed. I always established that, well probably what I established first is getting sound unstuck, getting sound flowing out. That might be a little tricky to get into. I could give you one bit on that. Let’s talk about for a moment the people that mash their jaw, that they kind of or that they grind their teeth. What’s happening as you hear the difference in my sound now it’s flowing out to you, but if I lock up my jaw, do you hear how all of a sudden now I’m really holding the sound and I really don’t want you to have it and it’s much harder to connect with me. I’ve shut my flow down and we want that flow. So for somebody that, and I don’t know because I don’t know who’s going to end up listening and I can’t hear your voice, but if that is you, one of the things you can do is you’ve got to start releasing your jaw. You’ve got to start literally yawning and releasing your jaw, dropping your jaw, dropping your jaw to free those, to free your voice so it can flow out and touch my heart, so I’ll give you all my money.

Casey Stubbs: 19:22

So that’s a muscle memory thing, a practice thing, like you’re just training your body how to respond.

Tracy Goodwin: 19:32

Literally, and you have to put something new in the muscle memory. If in my muscle memory for 40 years has been, I can’t let this voice out because they’re going to judge me. It’s there, but I can shift it. I shift it with people every day and you can’t see me. I don’t know why I’m dropping my jaw. You can’t see me, but I can train that jaw to be free and it literally can happen in 30 days or less. Muscle memory. I can flip it. People don’t work with me for three months, they work with me for a very short time because I worked in muscle memory and we can flip it. So then we want to establish a moderate level of volume. Are you really quiet? Are you really loud? You go really fast. You’d go really slow.

Tracy Goodwin: 20:19

We’ve got to address speed and volume and we’ve got to establish that you speak at a moderate pace. You are your volume as at a moderate volume. You’ve got to calibrate that. If you’re too loud, start working on lowering that volume for your core volume. If you’re too quiet, start being a little louder. Practice reading out loud every night, right? You’re not going to go from a two to a five overnight. We want a five for our core on a scale of 1 to 10. So we got to establish louder, establish slower, established faster. Then we can start playing around with going faster and going slower, being louder and being quieter to touch people on an emotional level but we’ve got to get rid of these patterns first. These things that we’ve put in place, like always going too fast or always being too quiet, so we’ve gotten established that moderate place and I call it the pendulum. The pendulum always seems to be kind of stuck on the right or stuck on the left. People talk really fast, they stuck on the right. Why you start talking so fast because somebody told me I talked to slow, so you see how the pendulum went all the way over. We want that pendulum always swinging. Does that make sense?

Casey Stubbs: 21:41

It doesn’t. Just after listening to you, I’ve been thinking about, okay, well how is this going to help me? How is this going to make me a better person. How’s it going to increase my cash flow? Because that’s the topic, but I kind of came up with a different thought, which is this is really beneficial because it helps me probably build relationships with people because now I’m able to reveal who I really am and I don’t have to be, you know, this image that I have for myself through how I speak, I can express more. Which could help you with your relationships and help people actually know you on a deeper level. I don’t know if that is an accurate thought, but that’s what came to me when I was listening to you speak.

Tracy Goodwin: 22:28

Again, spot on, spot on. And I think what people don’t realize is one, the power of their voice or two what is really being revealed and sure that’s exactly it. We build connections based on our voice. If I’m kinda like this with you and I and you kind of think I sound uninterested, it may not even be anything about you. Maybe my own issue, I hate parties because I’m introverted and I’m (PLEASE CHECK) and then, but what is your processing? Oh, here she comes. I got to talk to her again. You know all this kind of stuff is going down, but basically what we’re doing is we’re foreshadowing in our voice. I’m foreshadowing what I’m afraid of, you know, and that it absolutely, it’s about your voice is about connection. It’s about revealing who you are.

Tracy Goodwin: 23:23

I think sometimes it’s easier for me to talk in examples. I remember working with a woman and she was, she was very kind of 10 minute like this. She would have her do presentations, pitches for me. She wasn’t closing deals and I would have her say for me, and it was all tentative like this and I said, why aren’t you getting the deals? And they said because they wanna hire somebody more passionate, and I said, but Jessica, you’re the most passionate person I’ve ever known. I know, but it was tentacles out. She was trying to be what she thought they wanted her to be. And so she was playing really safe and they weren’t knowing that she was all passionate. Same thing and connections. I don’t know if I like you, I don’t know if we have anything in common. If you’re kind of all play in all kind of here, but when you reveal who you are. I like, Ooh, I like him. We get along.

Casey Stubbs: 24:21

Yeah and the whole thing about this though is you got to be a little bit courageous because just opening yourself up is scary.

Tracy Goodwin: 24:31

So scary. And I don’t think there’s a person that’s ever sat in front of me, Casey, where I haven’t said your tentacles are out. You’re trying to get your answer that it’s okay before you reveal who you are and what I’m going to ask you to do is scariest thing you could imagine because the voice is so linked to judgment. It is know your truth and reveal it and trust me when I say because I mean it, you will end up getting what you want. We put these masks in place, these vocal masks it thinking that we’re going to get what we want with them there. They will always keep us from getting what we want, but when we take them down, as scary as it is, and it’s total trust, total trust of this random woman that has shown up on this podcast, that saying, what do you want to say and how do you want to say it? Do it and you will immediately get a different result. I promise.

Casey Stubbs: 25:38

Yeah, I believe that and as a speaker, I’m not the greatest as far as technical and all that, but one of the things that I have been able to do is be open and passionate and it’s worked pretty well for me. Just kind of let it all hang out and be who you are and let your heart lead. That’s one of the things that I like is if the heart deal. That’s been really good. Now I still have a lot of other issues. I think I’m really good at the voice thing, but like the um, stuff, um, um, um, and maybe saying a phrase over and over again. Do you work on things like that also?

Tracy Goodwin: 26:18

Yeah. I’d like to tell you what both of those are. We can fix those right now for you and the listeners. So the repetition, I want to tell you what that is from a subconscious level. I see it all the time, and this is no criticism of you. Everybody does it. I even did it. That’s how I learned it. It is a fear in your subconscious mind that you are not being heard. So what and I don’t know if this is what you do, but this is what I see happen constantly. Let me say it this way, but I’m not really sure if they heard it. So I’m going to say it this way now and make sure that they heard it, but I don’t know. So now I’m going to say it over this way to ensure that they heard it because we don’t trust ourselves.

Tracy Goodwin: 27:05

So what we have to do is we have to do what I call bottom line it, connect to the message. So if I want you to know what I’m talking about and I’m going to repeat it this way. And I don’t even know something off. I can’t even think of anything off the top of my head. Let’s say I want to teach you about breathing and I’m talking about breathing and then I say it again and I’m not really sure if you get it. So I say it again three different ways, but the same thing. What is the bottom line of that? The bottom line is breathing is vulnerability and that’s what you’re avoiding. And I own it and I put it out there, I fill the space with it, then I was heard. So that’s what repetition can be. Now, what, what, um, is, is, um, is retrieval.

Tracy Goodwin: 27:55

Um, every time we, that means we’re being too connected to the words were we, we glitch out for a minute. We can be real connected to our message and we get distracted like I could, I’m really in my zone right now, but I’ve got my window open and a squirrel could go by and I could disconnect and I would maybe go, um, because I need to retrieve in my brain.

Casey Stubbs: 28:17

It’s like going into the file drawer.

Tracy Goodwin: 28:20

Yep, that’s right. So if we can trust that we are the expert and we know the words because what I find happen when people um a lot, they’re really, you know, I’m talking a lot, but really relying on their words and it goes back to that connect to the message. You are an expert. Believe it. What is the message? Write down three points of that message. The message, I’m going to teach you the concept of breathing, and I’m going to talk about doing it capacity brace mode.

Tracy Goodwin: 28:54

I’m going to trust that the words are going to be there for me and I’m going to focus on that message and we’re kind of taught to get all the words right, write out the speech, write out the words, get the presentation right, and that’s great, but what that can do is that can put us relying on the words way too much and we want to get the NMI analyticals I love you, but you want to get those words just right thinking that the words are the power. I want to tell you something. The words are everything and they are nothing. It’s how you bring them to life that changes everything. They must work together. So when you can connect to that message and know that I’m going to talk to these people about this and trust that the words will be there, you won’t, um, as much as being grounded in the body, in the message and staying out of the head as much as you can because you disconnect up there and um there you go.

Casey Stubbs: 29:55

Right and then the muscle memory would help with that too, in the practice and just being aware. The more you do it, the more you’re listening for it, the more you’re training your muscle memory to do that, the easier it will be for you.

Tracy Goodwin: 30:06

You better believe it and it can be flipped very quickly. I used to do heavy sigh, Casey. I used to go all the time and I didn’t even know I did it. And a woman came up to me one time, I was directing a show and she said, do you know you sigh all the time. And I went, no, I don’t. But she said, it’s scary. It’s scaring us. I change that within like two weeks, it’s that it goes back to that awareness.

Casey Stubbs: 30:37

Yeah, now we’re getting towards the end, so I wanted to hit some some results for people. What are some things that can happen in their lives when people get deliberate and intentional about improving the way they communicate using their voice?

Tracy Goodwin: 30:53

One, you can be taken more seriously. One, you can feel more confident and you can stop being traumatized by using your voice. You can get rid of that fear that that you shouldn’t use your voice so that people aren’t going to listen. Three, I think the most profound thing that I see come out of this work is that even very successful people go up to the next level. You go up to the next level in your connections, in your ability to affect people in your sales. I’ve got sales people that they will work with me every week for ever because they see what happens to their sales. So it can, it’s really almost shocking how much your voice can change your life, but it gives you, but I think that the biggest piece, I mean the money’s great, but the biggest piece is the freedom and no longer fearing what are they going to think. This is who I am. This is what I geek out about and I’m going to share it with you and there’s such a freedom in that.

Casey Stubbs: 31:56

Well, I think that’s really beneficial. So what does it look like if somebody wants to contact you and work with you, what is it that you will do with people? How does the process work? And then we’re going to have, we’ll share your contact info, all of that stuff so that people can connect with you for those who are listening and are interested in taking the next step.

Tracy Goodwin: 32:17

Sure. Well, they certainly can reach out to me and one of the first things that I do is I ask for recording. Let me have a recording of you just talking to me and actually I’m happy to offer this free of no charge to your listeners. Casey, if, if anybody wants to send me a recording and no pressure sales or anything like that, I can tell you what I hear. I’ll get back to you. I’ll send you an email. This what I hear, this is what it’s maybe getting in your way. I write up this full analysis. Sounds stuck in the throat. You’re asking my permission, what are you trying to prove, you know, whatever it is that I hear and I write all that down. I send that over and then literally I only work with people for six weeks because muscle memory can be flipped that quickly.

Tracy Goodwin: 33:00

Now this is if you work with me privately, and then same thing with group. In group is just you’re doing it with other people and that still really works, but I literally take on the biggest issue first. Let’s say your sound is stuck. That’s foundation, right? There’s foundation and there’s flare or there’s cake and there’s icing. That’s how I like to look at it. I’m going to get that sound flowing fast, so I’m going to run you through a couple of exercises. I’m going to know because I’ve already heard your sound, where it stuck. I’m going to run you through a couple of exercises when I hear the result that we want, I know that’s the right technique. So I will teach you that technique so it’s not step one, step two, step three. It’s we’ve got to find what works for you because everybody’s different and then I literally just run people through techniques on every single issue.

Tracy Goodwin: 33:45

The way that I work is that after each session I ride up custom homework based on that technique. You’re going to be the one to do it 10 minutes a day and that’s all it takes because it’s spot on 10 minutes a day. You’re changing that muscle memory and then, and I do all my sessions, back at people all over the world. I do it via zoom so you get a recording and you can go back and study that and we do that for six weeks and at the end of six weeks it is profound the difference. So that is when people work with me privately and then I do offer a small group where it is very individualized, it’s called voices of success, but it is in a small group, but people are afraid of that sometimes, but it’s actually really cool because you get the validation from other people hearing the shifts beyond me and that’s really…I’m kind of like the mother that tells you you’re pretty and that’s really good and people like that. But it’s cool to have other people sitting in the space with you going, Whoa, that was awesome!

Casey Stubbs: 34:46

Cause everybody sees the improvement of each other. The group goes to the next level together.

Tracy Goodwin: 34:48

Yeah, yeah. Yeah. So it’s really fun. It’s really fascinating work. It’s not what I picked, but I do love it.

Casey Stubbs: 34:55

Well that’s great. So here’s what I recommend. We talked about the first step of learning how to use your voice and that’s awareness and Tracy’s giving everybody a great opportunity to get a free evaluation of your voice. I highly recommend you take advantage of that. Can you tell us how we can contact you? I’m going to put all the contact information in the show notes so everybody will be able to see that and click through, but can you just tell us how to contact you?

Tracy Goodwin: 35:26

Sure. It’s really easy and my website is captivatetheroom.com and all my social media is Captivate the Room or Tracy Goodwin and then my email is [email protected] and when I have people send recordings, which I do a lot, I love to help people hear what you know, line lineup, that perception reception because that’s really so much of the starting place for you. You can just email it over to me, but everything is either Captivate the Room or Tracy Goodwin.

Casey Stubbs: 36:01

Wel Tracy, that was really great information. Very helpful. Gave us some clear direction and things that we can use to help our lives better and it can take you to the next level in your job, get your promotion, help you close that deal and increase your sales. Whatever it is, it can definitely help better relationship. So thank you for sharing that on the show. Really appreciate for being on today.

Tracy Goodwin: 36:25

Oh, thank you so much for having me. I really enjoyed being with you here today.

Outro: 36:42

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